Beatriz Mendes
About Beatriz Mendes
Beatriz Mendes serves as the Head of Performance Marketing for SaaS Applications at Sinch, where she leads a diverse team and manages a significant marketing budget. With a background in user acquisition and growth marketing, she has held various roles across multiple companies in Brazil and internationally.
Current Role at Chiefs.Group
Beatriz Mendes serves as Chief On Demand at Chiefs.Group, a position she has held since 2021. In this role, she focuses on enhancing service delivery and operational efficiency. Her leadership emphasizes innovative solutions and strategic initiatives that align with the company's objectives.
Work at Sinch
Beatriz Mendes has been with Sinch since 2021, where she currently holds the position of Head of Performance Marketing SaaS Applications - Global. In this capacity, she manages a seven-digit Euro marketing budget, concentrating on return on ad spend (ROAS) optimization. Previously, she served as Head of Marketing for Latin America and Growth Marketing & SDR Manager, contributing to various marketing strategies and initiatives.
Education and Expertise
Beatriz Mendes has a diverse educational background. She studied Communication and Media Studies at Infocom - Université Lille 3, achieving a Licence 3. She also holds a Business Management Specialization from Fundação Dom Cabral and completed an Extension Program in Advanced Topics in Business Management at Pearson College London. Her education supports her expertise in performance marketing and business management.
Professional Background
Beatriz Mendes has extensive experience in performance marketing across various organizations. She worked at PlayKids as a Senior Mobile User Acquisition Analyst and later as a Performance Marketing Coordinator. Her roles at other companies, such as Sympla and Queima Diária, further solidified her skills in managing marketing strategies and optimizing performance.
Achievements in Marketing
Throughout her career, Beatriz Mendes has demonstrated a strong ability to foster relationships with vendors and media partners. She leads a polyglot team that operates across multiple continents and conducts weekly A/B testing for conversion rate optimization. Her experience includes planning and executing international business reviews and partnership roadmaps in locations such as Silicon Valley and Germany.