Brien Jones Lantzy
About Brien Jones Lantzy
Brien Jones Lantzy serves as the Head of Compliance, Spam and Fraud Mitigation at Sinch and has extensive experience in mobile messaging and marketing. He has held various leadership roles in companies such as Salesforce, Infobip, and Syniverse Technologies, and he is actively involved in several industry organizations.
Work at Sinch
Brien Jones Lantzy serves as the Head of Compliance, Spam and Fraud Mitigation at Sinch since 2022. In this role, he manages communication with go-to-market teams and collaborates with legal, product, and engineering teams to enhance compliance and messaging operational processes. He consults on product development and contributes to compliance policies and frameworks. Lantzy has played a pivotal role in establishing Sinch as a compliance leader in the SMS marketing space across various verticals and channels.
Professional Experience
Lantzy has extensive experience in the telecommunications and technology sectors. He previously worked at Infobip as Head of Business Development & Strategic Carrier Partnerships for the North America Market from 2018 to 2021, and as Head of Telecommunication Growth and Strategy during the same period. He held various positions at Salesforce, including Head of Marketing Cloud Growth and Senior Director of Global Strategy for the Mobile Platform from 2014 to 2019. His earlier roles include Director of Carrier Management at Syniverse Technologies and Director of Strategic Partnerships at GridPoint.
Education and Expertise
Brien Jones Lantzy holds a Master of Computer Applications (MCA) with a focus on Wireless Telecommunication Growth from PennWest Edinboro. He also earned a Master's degree in Administration with a concentration in Administrative Leadership from Loyola University Maryland. Additionally, he obtained a Bachelor of Arts in English from Saint Francis University. Lantzy is recognized for his leadership, communication, customer service, and time management skills, and he holds a PMP certification.
Achievements in Business Development
Lantzy has a proven track record in business growth, notably growing a small business from $13 million to over $23 million in annual revenue within a year while serving as Director of Operations. His expertise encompasses managing all aspects of business development, sales, project development, and product development, particularly in the CALA and Domestic Market regions.
Involvement in Industry Organizations
Since 2010, Lantzy has been actively involved with the Mobile Marketing Association as Co-Chair of the Messaging Committee. He is also a member of the GSMA Fraud and Security Group, contributing to discussions and initiatives focused on improving security and compliance in mobile messaging. Additionally, he served as Former President of Volunteerism at HOSPICE CUP INC since 2005.