Daniele Preda
About Daniele Preda
Daniele Preda is the Strategic Account Director for South EMEA at Sinch, a position he has held since 2021. With a background in various managerial roles at SMS.it and experience at SAP, he has developed expertise in technical, operational, commercial, and financial areas.
Work at Sinch
Daniele Preda has been serving as the Strategic Account Director South EMEA - SDI at Sinch since 2021. Based in Bologna, Emilia-Romagna, Italy, he has focused on developing strategic relationships and driving business growth within the South EMEA region. His role involves overseeing key accounts and ensuring that client needs are met through tailored communication solutions.
Previous Experience at SAP
Before joining Sinch, Daniele Preda worked at SAP as the Strategic Account Director South EMEA from 2019 to 2021. In this capacity, he was responsible for managing strategic accounts and enhancing customer engagement across the region. His tenure at SAP contributed to his extensive knowledge of enterprise software solutions and client relationship management.
Career at SMS.it
Daniele Preda has a long history with SMS.it, where he held multiple roles from 2002 to 2019. He served as COO from 2002 to 2006, Sales Account & Vice President from 2006 to 2008, Sales and Purchasing Manager from 2008 to 2019, and ultimately as Managing Director from 2012 to 2019. During his time at SMS.it, he gained comprehensive experience in technical, operational, commercial, financial, and managerial areas.
Management and Leadership Skills
As Managing Director at SMS.it, Daniele Preda successfully managed a team of twenty direct reports. He implemented strategies that led to significant cost reductions and increased profitability for the organization. His leadership experience has equipped him with skills in team management and operational efficiency.
Client Engagement and Industry Experience
Daniele Preda has extensive experience working with a diverse range of clients, including those in the utilities, large brands, GDO, and automotive sectors. His expertise spans from initial prospecting to contract signing, showcasing his ability to navigate complex sales processes and build lasting client relationships.