Deborah Freeman Mapm

Deborah Freeman Mapm

Head Of Global Hr Operations & Hris @ Sinch

About Deborah Freeman Mapm

Deborah Freeman Mapm serves as the Head of Global HR Operations & HRIS at Sinch, where she has led significant transformation initiatives. With a background in project management and extensive experience in ERP systems, she has successfully delivered substantial cost savings and operational improvements throughout her career.

Current Role at Sinch

Deborah Freeman serves as the Head of Global HR Operations & HRIS at Sinch, a position she has held since 2023. In this role, she leads the HR operations and human resources information systems, focusing on optimizing processes and enhancing service delivery. She has been instrumental in implementing a global ERP system across 60 countries, contributing to the company's transformational change initiatives.

Previous Experience in HR and Transformation

Freeman has held several interim roles in transformation and project management prior to her current position. She worked at Taylor Wimpey plc as an Interim Transformation Project Manager for eight months in 2015. She also served as an Interim ERP Transformation Consultant at Interserve for three months in 2016 and as an Interim Cloud ERP Management Consultant at Xoserve in 2018. Additionally, she was the Interim Director of Transformation at ASSA ABLOY Group from 2019 to 2022.

Project Management Expertise

Freeman has managed projects with budgets reaching up to £100 million and has overseen teams of over 70 individuals. Throughout her career, she has successfully delivered functional and strategic improvements that resulted in savings of approximately £50 million. Her expertise includes optimizing working practices and establishing robust governance within corporate services.

Educational Background

Freeman studied at The Open University, where she earned a Diploma in Criminology from 1994 to 1996. She also attended St Augustines Secondary School from 1985 to 1988, where she studied a range of subjects including English, Mathematics, History, and IT.

Experience in Shared Service Centres

Freeman has extensive experience in setting up Shared Service Centres, which are designed to streamline operations and improve efficiency within organizations. Her background in transformation and project management has equipped her with the skills necessary to implement these centers effectively.

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