Gwen Lafage
About Gwen Lafage
Gwen Lafage serves as the VP of Brand and Content at Sinch, where she has worked since 2021. With extensive experience in marketing and branding across Europe and a strong educational background, she emphasizes creativity and communication in her work.
Work at Sinch
Gwen Lafage has served as the Vice President of Brand and Content at Sinch since 2021. Based in Stockholm, Sweden, she has contributed to the company's branding and content strategies for three years. Her role focuses on enhancing the brand's presence and communication within the B2B tech sector, leveraging her extensive experience in marketing and brand management.
Previous Experience
Prior to her role at Sinch, Gwen Lafage was the General Manager of Sköna Europe from 2014 to 2021. She has also held various positions in marketing and account management at notable companies, including SmartStream Technologies, Proximity BBDO France, EURO RSCG KLP, Grey Group, and Leo Burnett. Her experience spans over a decade in leading advertising agencies in London and Paris, where she worked with renowned consumer brands.
Education and Expertise
Gwen Lafage earned a Master's degree in Marketing and Communication from ESSCA Ecole de Management, where she studied from 1996 to 2000. Her educational background has equipped her with the skills necessary to excel in branding and marketing roles, particularly in the B2B tech industry. She emphasizes the importance of communication and creativity in her work.
Background and Relocation to Sweden
Gwen Lafage moved to Sweden in 2017 to establish the European office of a B2B tech creative agency. Her relocation marked a significant step in her career, allowing her to expand her expertise in the European market. Additionally, she has a diverse background that includes opening an art gallery in San Francisco and spending a year traveling the world in her late 20s.
Industry Engagement and Discussions
Gwen Lafage has actively engaged in discussions about customer loyalty in retail, exploring various strategies for retailers. She has participated in a podcast that focused on the significance of an omnichannel marketing approach and its effects on customer experience. Her insights reflect her commitment to understanding and improving brand-consumer relationships.