Gwen Lafage 🐝
About Gwen Lafage 🐝
Gwen Lafage serves as the VP of Marketing, Global Brand and Content at Sinch, where she leads global brand strategy and communications. With extensive experience in marketing and branding for B2B tech companies, she has held various roles in notable advertising agencies across Europe and the United States.
Current Role at Sinch
Gwen Lafage serves as the Vice President of Marketing, Global Brand and Content at Sinch since 2021. In this role, she leads the global brand strategy, thought leadership, communications, global events, and creative direction. Her focus is on enhancing the company's brand presence and driving marketing initiatives that align with Sinch's objectives in the B2B tech sector.
Previous Experience in Advertising and Marketing
Gwen Lafage has extensive experience in advertising and marketing, having worked in top agencies for over a decade. She held positions such as Account Director at Grey Group and Director of Client Services at Leo Burnett in Paris. Additionally, she served as an Account Manager at EURO RSCG KLP and as a Senior Account Manager at Proximity BBDO France, where she contributed to major consumer brand campaigns.
Leadership at Sköna
At Sköna, Gwen Lafage held multiple roles, including Account Director and Brand Strategist from 2014 to 2017, and later as General Manager for Sköna Europe from 2017 to 2021. During her tenure, she was instrumental in establishing the European office of the B2B tech creative agency, focusing on brand strategy and client engagement.
Educational Background
Gwen Lafage earned a Master's degree in Marketing and Communication from ESSCA, where she studied from 1996 to 2000. This educational foundation has supported her career in marketing and branding, particularly in the tech industry.
Engagement in Industry Discussions
Gwen Lafage actively participates in industry discussions, focusing on customer loyalty in retail and the importance of an omnichannel marketing approach. She has contributed to podcasts and conversations that explore customer experience and innovation, particularly in the banking sector, highlighting her commitment to thought leadership in marketing.