Judy Cuffaro Arnold
About Judy Cuffaro Arnold
Judy Cuffaro Arnold is an experienced Account Based Marketing Manager currently working at Sinch in Greater Philadelphia. She has held various marketing leadership positions across multiple firms, including SEI and NKST, and is recognized for her expertise in integrated marketing programs and digital initiatives.
Work at Sinch
Judy Cuffaro Arnold has been serving as the Account Based Marketing Manager at Sinch since 2022. In this role, she focuses on developing and implementing marketing strategies that align with the company's objectives. Her work involves leveraging data-driven insights to enhance customer engagement and drive revenue growth. Sinch, known for its communication solutions, benefits from her expertise in integrated marketing programs and digital initiatives.
Previous Experience at NKST
Prior to her current role, Judy worked at NKST, a growth acceleration firm, as the Regional Strategic Marketing Lead from 2020 to 2021. During her tenure, she contributed to the firm's marketing strategies aimed at fostering business growth. Her experience at NKST added to her extensive background in strategic marketing and business development.
Career at SEI
Judy's career at SEI spanned several years, where she held multiple positions. She served as the Director of Go-to-Market Strategies in Corporate Marketing from 2004 to 2011, and earlier as the Director of Lead Generation for the Institutional Division from 2000 to 2003. Her roles involved developing marketing strategies that supported business objectives and drove lead generation efforts.
Educational Background
Judy Cuffaro Arnold holds a Master of Government Administration (M.G.A.) from the University of Maryland Global Campus, where she studied Business and Marketing. She also earned a Bachelor of Arts (B.A.) in Communications-Journalism from Shippensburg University of Pennsylvania. Her educational background complements her extensive experience in marketing and business development.
Professional Achievements
Judy has been recognized for her contributions to the marketing field, including being named a Woman of Distinction in 2016. She has also served as the President of the Philadelphia Direct Marketing Association, showcasing her leadership and commitment to advancing marketing practices. Her expertise spans various areas, including digital transformation, sales acceleration, and change management.