Julia Fraser

Julia Fraser

Executive Vice President, Americas @ Sinch

About Julia Fraser

Julia Fraser serves as the Executive Vice President for the Americas at Sinch, bringing extensive experience from various leadership roles in telecommunications and technology. Her career includes significant positions at Level 3 Communications, Lumen Technologies, and Symbian, where she demonstrated expertise in client relations, sales optimization, and team development.

Current Role at Sinch

Julia Fraser serves as the Executive Vice President for the Americas at Sinch, a position she has held since 2023. In this role, she is responsible for overseeing operations and driving growth initiatives across the Americas region. Her leadership focuses on enhancing client relationships and expanding market presence, leveraging her extensive experience in the telecommunications sector.

Previous Experience in Telecommunications

Julia Fraser has held several significant positions in the telecommunications industry. She worked at Level 3 Communications in various roles, including Vice President of Professional Services & Specialist Sales EMEA and Vice President of Access Management EMEA. Additionally, she served as Vice President Sales for Lumen Technologies in the UK & Ireland and later as Senior Vice President of Customer Success in North America. Her experience spans over two decades, contributing to her expertise in sales and customer success.

Education and Expertise

Julia Fraser studied Law at Staffordshire University, where she achieved a 2:1 LLB from 1993 to 1996. Her educational background complements her professional experience, particularly in negotiating agreements and managing contracts. She is recognized for her ability to cultivate strong relationships with clients and partners, and she employs a metrics-driven approach to assess performance and refine strategies.

Leadership and Team Development

Julia Fraser is a proponent of fostering a motivated and empowered team environment. She emphasizes the importance of coaching and mentoring to achieve peak performance. Her leadership style focuses on creating a culture of excellence and continuous learning, which she believes is essential for driving organizational success and meeting market demands.

Achievements in Sales Optimization

Julia Fraser has been recognized for her efforts in streamlining and optimizing sales and customer success processes. Her initiatives have led to enhanced efficiency, reduced win cycles, and improved conversion rates. She has successfully led international growth efforts by tailoring strategies to diverse markets while maintaining global brand standards.

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