Katie Norton
About Katie Norton
Katie Norton is a Marketing Manager at Sinch for Marketing, with a robust background in digital marketing and B2B strategies. She has held various marketing roles across multiple organizations, demonstrating expertise in strategic planning, content creation, and digital campaign execution.
Work at Sinch
Katie Norton currently serves as the Marketing Manager at Sinch for Marketing, a position she has held since 2022. In this role, she focuses on developing and executing marketing strategies that enhance brand visibility and drive engagement. Her responsibilities include overseeing digital marketing initiatives, managing campaigns, and collaborating with cross-functional teams to achieve marketing objectives. Based in Atlanta, Georgia, she leverages her extensive experience in B2B marketing to contribute to Sinch's growth.
Previous Experience in Marketing
Before joining Sinch, Katie Norton held various marketing roles that contributed to her expertise in the field. She worked as a Marketing Manager at Plexure from 2020 to 2021, where she focused on the US market. Prior to that, she served as a Senior Marketing Manager at Concora for four months in 2020 and as a Marketing Manager for six months in 2019. Additionally, she worked at EverCommerce as a Marketing Coordinator and Writer/Editor from 2016 to 2018, gaining valuable experience in content creation and digital marketing.
Education and Expertise
Katie Norton earned her Bachelor of Arts in English from the University of Georgia - Franklin College of Arts and Sciences, completing her degree in 2016. Her academic background has provided her with strong communication skills, which she applies in her marketing roles. She possesses expertise in digital marketing, strategic planning, content creation, and qualified lead generation, focusing on driving traffic and conversions in B2B environments.
Background in Content Creation
Katie Norton has a solid foundation in content creation and editorial work. She began her career as an Editorial Intern at the University of Georgia Press in 2016. Following this, she worked as an Editor and Graphic Designer at All Stories Editing from 2015 to 2016. Her experience in writing and editing has equipped her with the skills necessary to craft compelling marketing content and execute effective digital campaigns.
Skills and Strengths
Katie Norton demonstrates a strong skill set that includes brand development, copywriting, and graphic design. She thrives in fast-paced environments and excels at creative problem-solving while managing multiple projects simultaneously. Her ability to adapt and innovate in marketing strategies has been a key factor in her success across various roles in the industry.