Laura Melaragno
About Laura Melaragno
Laura Melaragno serves as the Manager of Customer Success and Sales Enablement at Sinch, where she has worked since 2023. With a background in sales enablement and customer success, she has held various roles in prominent companies, including LinkedIn and Kimberly-Clark.
Work at Sinch
Laura Melaragno has been working at Sinch since 2023 as the Manager of Customer Success and Sales Enablement. In this role, she oversees a team of 12 individuals, focusing on enhancing customer satisfaction and driving sales effectiveness. Prior to her current position, she held various roles at Sinch, including Presales (Sales Engineers) and Sales Enablement Manager from 2021 to 2023. During her time in these roles, she played a significant part in supporting platform migration to new solutions and developed training sessions for the sales team.
Education and Expertise
Laura Melaragno holds a Master of Business Administration (MBA) in Ciências do Consumo from ESPM Escola Superior de Propaganda e Marketing, which she completed from 2011 to 2013. She also earned a Bachelor of Business Administration (B.B.A.) from FAAP - Fundação Armando Alvares Penteado, studying Business/Commerce from 2004 to 2009. Additionally, she studied Business at EAE Business School, achieving a Business Administration Graduation in 2009. Her educational background supports her expertise in customer success and sales enablement.
Professional Background
Laura Melaragno has a diverse professional background, having worked in various roles across multiple organizations. Before joining Sinch, she worked at LinkedIn as a Senior Talent Solutions Consultant for LATAM and as a Talent Solutions Consultant, contributing to talent management solutions. She also served as a Partner & Product Marketing Manager at Levee and held positions at Kimberly-Clark as a Jr. Trade Analyst and Market Intelligence Analyst. Her experience spans over a decade, focusing on customer success, sales enablement, and market strategy.
Achievements in Customer Success
In her current role at Sinch, Laura Melaragno has implemented a Service Model that includes Account Success Plans and Executive Business Reviews, aimed at improving customer retention and growth. She has also utilized AI Chatbot and SaaS platforms to enhance customer communication regarding product updates. Furthermore, she has developed and delivered training sessions for the sales team, focusing on processes, product knowledge, and sales methodology, demonstrating her commitment to fostering a knowledgeable and effective sales environment.
Career Progression
Laura Melaragno transitioned from an Interim Manager role to a full-time leadership position within six months at Sinch. This progression reflects her capability in managing teams and driving initiatives in customer success and sales enablement. Her career trajectory includes significant roles that have contributed to her development as a leader in the field, showcasing her ability to adapt and excel in various professional environments.