Lauren Forsberg
About Lauren Forsberg
Lauren Forsberg is a Global Partner Marketing Manager at Sinch, where she has worked since 2021. She previously held positions at Tobii and Playground Music, and has a diverse educational background in marketing and design.
Work at Sinch
Lauren Forsberg has been serving as the Global Partner Marketing Manager at Sinch since 2021. In this role, she has focused on developing and implementing a partner marketing plan and strategy for the years 2021-2022. She established a Partner Program that included the creation of a partner hub and launched a dedicated partner section on the new Sinch website. Forsberg has also created co-marketing campaigns and initiatives through partner channels, collaborating with Tier 1, Tier 2, and key partners to enhance business growth.
Previous Experience at Tobii
Before joining Sinch, Lauren Forsberg worked at Tobii as the Senior Product and Partnerships Manager for esports from 2012 to 2021. During her nine years at Tobii, she was based in Stockholm, Sweden, where she contributed to the development of partnerships and product strategies within the esports sector.
Educational Background
Lauren Forsberg has a diverse educational background. She studied at Somerset College, where she achieved a High School Certificate from 1998 to 2002. She later attended Griffith University, earning a Bachelor's Degree with a major in Business - Marketing from 2008 to 2011. Additionally, she completed a Bachelor's Degree in Interior Design at Raffles College of Design and Commerce from 2003 to 2005. Forsberg also studied at Hyper Island, where she completed a Digital Marketing Course in 2017 and a course on Understanding Groups and Leaders (UGL) in 2016.
Role at Playground Music
In 2012, Lauren Forsberg worked as a Digital Media Consultant at Playground Music for a duration of six months. This role was also based in Stockholm, Sweden, where she contributed to digital media strategies within the music industry.
Experience at Agrobest Australia
Prior to her roles in Sweden, Lauren Forsberg served as the Marketing & Communications Manager at Agrobest Australia Pty Ltd – Nutritional Systems from 2010 to 2012. During her two years in this position, she was responsible for marketing and communication strategies while based in Gold Coast, Queensland, Australia.