Maggie Grigorian
About Maggie Grigorian
Maggie Grigorian serves as the Customer Marketing Manager for North America at Sinch, where she has worked since 2021. With a background in product marketing and data analysis, she has held various roles in companies such as Aderant and Orion Vision Group, and possesses expertise in sales enablement and global audience engagement.
Current Role at Sinch
Maggie Grigorian serves as the Customer Marketing Manager for North America at Sinch. She has held this position since 2021. In her current role, she focuses on enhancing customer engagement and driving marketing strategies tailored to the North American market. Her responsibilities include developing sales enablement content and implementing change management initiatives.
Previous Experience at Sinch
Prior to her current role, Maggie worked at Sinch as the Product Marketing Manager for Rich Messaging from 2019 to 2022. During her tenure, she contributed to the development and execution of marketing strategies for rich messaging solutions, targeting various customer segments in the Greater Atlanta Area.
Professional Background
Maggie has a diverse professional background, having worked in various marketing and analytical roles. She was a Business Data Analyst at Orion Vision Group from 2014 to 2016 and a Product Marketing Manager at Aderant from 2017 to 2019. Additionally, she served as a Marketing Operations Analyst at Aderant and as a Brand Advocate Analyst at The Home Depot in 2016.
Education and Expertise
Maggie Grigorian holds a Bachelor of Science (B.S.) in Biotechnology from Kennesaw State University, where she studied from 2010 to 2014. She possesses expertise in sales enablement content writing, global audience segmentation, and engagement reporting. Maggie is also certified in Google Analytics and skilled in data hygiene and Salesforce CRM management.
Skills and Specializations
Maggie's skill set includes marketing-sales alignment and sales training implementation. She specializes in creating effective marketing strategies that enhance customer engagement and improve sales processes. Her experience in the B2B and SaaS sectors, particularly in legal technology, further complements her marketing capabilities.