Marcelo Costa
About Marcelo Costa
Marcelo Costa is a Business Development Specialist for LATAM on the Go To Market Team at Sinch, with over a decade of experience in B2B sales, particularly in the online video industry. He has held various roles in companies such as Aivo and CIAL Dun & Bradstreet, and possesses expertise in customer retention strategies and digital transformation projects.
Current Role at Sinch
Marcelo Costa currently serves as a Business Development Specialist for the LATAM region within the Go To Market Team at Sinch. He has been in this position since 2021, focusing on expanding the company's market presence and driving business growth in Latin America. His role involves developing strategies that align with the company's objectives and addressing the unique needs of the region.
Previous Experience in Business Development
Marcelo has extensive experience in business development, having worked in various roles across multiple companies. He was a Global Sales Executive at Aivo from 2018 to 2020 and served as a Regional Channel & Alliances Manager at the same company for one year in 2020. Prior to Aivo, he worked at Samba Tech as a Business Developer from 2016 to 2018, and at CIAL Dun & Bradstreet in different capacities from 2007 to 2015, including Sales Coordination for Latin America.
Educational Background
Marcelo studied at Centro Federal de Educação, Ciência e Tecnologia de São Paulo, where he earned a Técnico em Web Design, focusing on HTML, JavaScript, and design applications. He also attended Uninove - Universidade Nove de Julho, obtaining a Tecnologia em Comércio Exterior, and studied Publicidade e Propaganda at Universidade Sant'Anna, where he completed his degree from 2005 to 2009.
Expertise in B2B Sales and Digital Transformation
Marcelo possesses over a decade of experience in B2B sales, with a recent emphasis on the online video industry, including streaming and on-demand services. He has expertise in developing digital transformation projects that enhance customer experience within sales ecosystems. His proficiency extends to managing accounts for medium and large companies, with a focus on prospecting and developing new business opportunities in Brazil and LATAM.
Skills and Methodologies
Marcelo is skilled in developing bilingual business strategies in Portuguese and Spanish, emphasizing performance and results. He is adept at working with culturally diverse teams and is inspired to create new sales methodologies tailored to market needs. His passion for data and metrics drives his use of commercial frameworks such as SPIN selling and Social selling to optimize sales processes.