Mariana Guastella
About Mariana Guastella
Mariana Guastella is an Employer Branding Analyst at Sinch, where she has worked since 2021. She has a background in communication and marketing, having held various roles at Marketing Júnior USP and Movile, focusing on employer branding and public relations.
Work at Sinch
Mariana Guastella has been employed at Sinch as an Employer Branding Analyst since 2021. In this role, she is responsible for planning and executing paid media strategies aimed at promoting Sinch's employer brand. She manages interactions with public relations and employer branding agencies to ensure consistent brand communication. Additionally, she has developed and executed strategic plans for social media channels to enhance employer branding at Sinch, focusing on strengthening image attributes and ensuring consistency across all brand touchpoints and initiatives.
Previous Experience in Employer Branding and PR
Prior to her current role at Sinch, Mariana worked at Movile as a Junior Employer Branding & PR Analyst from 2020 to 2021. She also held the position of Junior Employer Branding Analyst at Sinch for one month in 2021. Earlier in her career, she served as a Branding & PR Intern at Movile from 2019 to 2020 and as a Junior Marketing & PR Analyst for two months in 2020. Her experience in these roles contributed to her expertise in employer branding and public relations.
Education and Expertise
Mariana Guastella studied at the Universidade de São Paulo, where she achieved a degree in Marketing from 2015 to 2019. This educational background provided her with foundational knowledge and skills applicable to her roles in employer branding and public relations.
Background in Communication and Business Coordination
Mariana has a background in communication and business coordination, having worked at Marketing Júnior USP in various roles. She served as a Communication Analyst for three months in 2016, a Public Relations Coordinator for nine months in 2017, and as Corporate Communication Director for one year from 2017 to 2018. Additionally, she was a Business Coordinator at USP Júnior for six months in 2018. These positions helped her develop strong communication and coordination skills.