Marta Real
About Marta Real
Marta Real is a Senior Account Manager at Sinch, specializing in account management and business development across various sectors. She has extensive experience in sales and marketing, having held positions at several companies including Globalia, Web2Web Innovation, and MathWorks.
Work at Sinch
Marta Real has been serving as a Senior Account Manager at Sinch since 2020. In this role, she focuses on managing client accounts and developing tailored solutions to meet their specific needs. Her responsibilities include collaborating with partners to deliver comprehensive demonstrations of Sinch's offerings. She utilizes advanced communication technologies such as Conversational Messaging and Conversational Commerce to enhance customer engagement.
Previous Experience in Sales Management
Before joining Sinch, Marta Real held several key positions in sales management. She worked as a Sales Manager at Globalia from 2006 to 2010 in Punta Cana, where she gained significant experience in the travel and hospitality sectors. She later served as Head of Sales at Web2Web Innovation from 2019 to 2020 in Pozuelo de Alarcon, Madrid. Additionally, she worked at RS Components as Corporate Account Manager Iberia and at MathWorks as Sales Development Representative Iberia, accumulating extensive experience in account management and business development.
Education and Expertise
Marta Real has a strong educational background in business and marketing. She studied Business Administration and Management at Universidad Rey Juan Carlos, earning a Bachelor of Business Administration (BBA) from 1989 to 1992. She further enhanced her skills by completing a Master of Marketing Management at Universitat Oberta de Catalunya from 2001 to 2002. In 2017, she completed a specialized course in Digital Marketing at Universidad Nacional de Educación a Distancia (U.N.E.D.). Her expertise spans various industries, including retail, e-commerce, automotive, and digital marketing.
Technical Skills and Solutions Implementation
Marta Real is proficient in implementing solutions that involve SMS, RCS, Customer Experience (CX), User Experience (UX), and Marketing Automation. She leverages real-time communication tools such as Voice, Video, and Verification for business-critical communications. Additionally, she is experienced in utilizing AI and Chatbot technologies to improve customer interaction and service delivery, enhancing overall client engagement.
Industry Experience and Collaboration
Throughout her career, Marta Real has worked across diverse verticals, including banking, finance, health, and insurance. She collaborates with over-the-top (OTT) messaging services such as WhatsApp Business API, Facebook Messenger, Viber, and Telegram. Her experience in these areas allows her to effectively address the needs of clients in various sectors, ensuring the delivery of tailored solutions that meet industry demands.