Phillip Ludgate
About Phillip Ludgate
Phillip Ludgate is the Vice President of GTM Technology Transformation at Sinch, where he has worked since 2024. He has extensive experience in marketing operations and technology transformation, having held various leadership roles at companies such as Sinch, Bluewolf, and Oracle.
Current Role at Sinch
Phillip Ludgate serves as the Vice President of GTM Technology Transformation at Sinch since 2024. In this role, he focuses on leading technology transformation initiatives that align with go-to-market strategies. His position is hybrid, allowing him to operate in a global capacity while collaborating with teams across various locations.
Previous Experience at Sinch
Prior to his current role, Phillip held multiple positions at Sinch. He was Vice President of Marketing Operations and Interim Head of CRM for 10 months in 2022, followed by a role as Vice President of Global Marketing Operations for another 10 months in 2023. His contributions during these tenures included enhancing marketing operations and customer relationship management strategies.
Educational Background
Phillip Ludgate has a strong educational foundation in marketing and geography. He earned a BA (Hons) in Human Geography from Royal Holloway, University of London, from 1992 to 1995. He later pursued further studies at the University of Southampton, where he obtained a Master's Degree in Digital Marketing from 2012 to 2014. Additionally, he achieved a Postgraduate Diploma in Digital Marketing from The Institute of Direct and Digital Marketing between 2006 and 2007.
Expertise in Salesforce Solutions
Phillip possesses extensive expertise in Salesforce Marketing Cloud, Pardot, Service Cloud, Sales Cloud, Commerce Cloud, CPQ, DMP, and CDP Customer360. His role as a Solutions Architect highlights his proficiency in implementing and optimizing these platforms to enhance marketing and customer engagement strategies.
Advocacy for Data-Driven Decision Making
Phillip advocates for evidence-based ideas, emphasizing the importance of data-driven decision-making in technology transformation. He is known for breaking down complex tasks into manageable components and maintaining high standards throughout project completion. His leadership style includes effective team organization and fair task distribution.