Racquel Brown
About Racquel Brown
Racquel Brown serves as the Vice President of North America Marketing at Sinch, where she specializes in innovative IoT and messaging solutions. With extensive experience in demand generation and digital marketing across various leading companies, she has developed effective strategies that drive revenue growth.
Current Role at Sinch
Racquel Brown serves as the Vice President of North America Marketing at Sinch. She has held this position since 2021, contributing to the company's marketing strategies and initiatives. In her role, she focuses on innovative IoT and messaging solutions that enhance value for customers and partners. Brown has successfully led digital transformation initiatives within the marketing department, resulting in predictable revenue growth. Her expertise includes developing best-in-class demand generation techniques and digital strategies tailored for the North American market.
Previous Experience in Marketing
Racquel Brown has extensive experience in marketing across various organizations. Prior to her current role at Sinch, she worked at Aeris Communications as the Director of Marketing, Demand Generation from 2017 to 2021. She also held the position of Senior Marketing Manager, Demand Generation at SugarCRM from 2006 to 2010. Additionally, she served as Marketing Director at Actian Corporation from 2010 to 2014 and as Head of Demand Generation at Cisco from 2015 to 2017. Her career also includes roles at Microsoft and SAP as a Principal Consultant, and at Accenture as Marketing Director.
Education and Expertise
Racquel Brown holds a Master of Arts (MA) in STEM and a Bachelor of Science in Mathematics, both from Santa Clara University. Her educational background supports her specialization in innovative IoT and messaging solutions. Brown's expertise extends to creating compelling digital storytelling and impactful thought leadership, which are essential components of her marketing strategies.
Achievements in Demand Generation
Throughout her career, Racquel Brown has effectively managed inbound marketing activities and designed Account-Based Marketing (ABM) strategies and programs. At Sinch, she developed best-in-class demand generation techniques that have significantly contributed to the company's marketing success. Her leadership in digital transformation initiatives has been instrumental in achieving predictable revenue growth, showcasing her ability to adapt and innovate in the marketing landscape.