Roger Morency
About Roger Morency
Roger Morency is a Marketing Campaign Manager at Sinch, where he has worked since 2023. With over 20 years of experience in B2B and B2C marketing, he has held various roles in digital marketing and campaign management across multiple companies.
Work at Sinch
Roger Morency has been serving as the Marketing Campaign Manager at Sinch since 2023. His role involves overseeing marketing campaigns and strategies in a remote capacity from Sweden. This position allows him to leverage his extensive experience in both B2B and B2C marketing environments to enhance the company's outreach and engagement efforts.
Previous Experience in Marketing
Before joining Sinch, Roger Morency held several significant roles in marketing. He worked at PerfectServe as Demand Generation Manager and Digital Marketing Manager from 2022 to 2023. Prior to that, he spent four years at Genesys as Sr. Global Digital Strategy Manager. His earlier positions include Marketing Automation Manager at Johnson Controls and various roles at Brooks Life Sciences, where he was involved in eMarketing and marketing communications.
Education and Expertise
Roger Morency earned an MBA in Business Administration from Indiana Wesleyan University, where he studied from 1995 to 1997. He also pursued engineering studies at Providence College and the US Coast Guard Academy. His educational background supports his expertise in digital marketing tools and platforms, including Pardot, SalesForce, and WordPress.
Skills and Specializations
Roger possesses a diverse skill set that includes technical and creative writing, SEO, and brand management. He is experienced in managing nurturing campaigns and PPC/Adwords/Paid Social strategies. Additionally, he utilizes Asana for team building and project management, showcasing his ability to integrate technology into marketing practices.
Career Achievements
With over 20 years of experience in marketing, Roger Morency has been recognized for his ability to creatively manage and leverage new technologies to effectively deliver corporate messages to targeted audiences. His career reflects a consistent focus on utilizing innovative strategies to enhance marketing effectiveness across various organizations.