Samira El Kassimi
About Samira El Kassimi
Samira El Kassimi is the EMEA Sales Manager for CPaaS Solutions at Sinch, with over seven years of experience in B2B sales and technical product support. She has previously held roles at ABB and OCP S.A, and has a background in Electrical, Electronics, and Automation Engineering.
Current Role at Sinch
Samira El Kassimi serves as the EMEA Sales Manager for CPaaS Solutions at Sinch, a position she has held since 2022. In this role, she focuses on enhancing business communication through Sinch's CPaaS offerings. Her responsibilities include managing sales strategies and fostering client relationships to ensure alignment with their goals. She utilizes her expertise in cloud communications and API sectors to drive customer engagement and satisfaction.
Previous Experience at ABB
Samira El Kassimi worked at ABB in various capacities from 2016 to 2021. Initially, she served as a Bid & Proposal Specialist in the Robotics & Motion division for three years in Grand Casablanca, Morocco. Following this role, she transitioned to the position of Electrical Sales Engineer within the Robotics and Discrete Automation Business Area, where she contributed for two years. Her experience at ABB provided her with a solid foundation in technical sales and engineering.
Internships and Early Career
Samira El Kassimi gained valuable experience through several internships early in her career. In 2015, she completed an engineering internship at OCP S.A. in Youssoufia, Morocco. She also undertook a graduation internship as an Automation Engineer at OCP S.A. in 2016. Additionally, she interned at Cegelec NDT in 2012 and at Yazaki Component Technology in 2014. These internships allowed her to develop practical skills in engineering and technical support.
Education and Qualifications
Samira El Kassimi holds an Engineer's degree in Electrical, Electronics, and Automation Engineering from the Faculty of Science and Technology in Tangier, which she completed from 2013 to 2016. Prior to this, she earned a Bachelor's degree in Electrical and Electronics Engineering from Université Sidi Mohammed Ben Abdellah-Fès, studying from 2011 to 2013. Her educational background provides her with a strong technical foundation for her roles in sales and engineering.
Skills and Expertise
Samira El Kassimi possesses over seven years of experience in B2B sales, technical product support, and pre-sales engineering. She has developed skills in Salesforce and C++, which she utilizes to enhance customer engagement in the CPaaS domain. Her focus on building long-term client relationships and delivering value-added solutions has been instrumental in generating and converting sales qualified leads, ensuring timely order fulfillment.