Steve Scherbak
About Steve Scherbak
Steve Scherbak serves as the Senior Director of Business Development for Enterprise Solutions at Sinch, where he focuses on enhancing customer engagement through digital marketing technology. He has extensive experience in various leadership roles across multiple companies, specializing in mobile marketing strategies, CRM, and loyalty programs.
Current Role at Sinch
Steve Scherbak serves as the Senior Director of Business Development for Enterprise Solutions at Sinch, a position he has held since 2022. Based in Boston, Massachusetts, he focuses on driving business growth and developing strategic partnerships within the enterprise sector. His role involves leveraging his extensive experience in mobile marketing and customer engagement strategies to enhance Sinch's offerings.
Previous Experience and Roles
Prior to his current position, Steve Scherbak held various leadership roles across multiple organizations. He worked at Mastercard Data & Services as Senior Director of Merchant Loyalty Solutions for seven months in 2021-2022. Before that, he was Vice President of Sales & Marketing at Redpoint Positioning Corporation from 2018 to 2021, and Vice President of Enterprise Sales at Epsilon from 2014 to 2018. His career also includes significant roles at CrowdTwist, Inc., Valassis, Mblox, and Realeyes - Emotional Intelligence.
Education and Expertise
Steve Scherbak earned a Bachelor of Science degree in Organizational/Industrial Psychology from Springfield College. He possesses expertise in developing mobile marketing strategies that enhance customer engagement and has experience in implementing AI chat solutions to improve customer experiences. His educational background supports his professional focus on customer retention and satisfaction.
Skills and Specializations
Steve Scherbak specializes in enabling companies to leverage digital marketing technology for competitive advantages. He is skilled in utilizing omnichannel marketing approaches to create cohesive customer journeys. Additionally, he has knowledge in IoT and Industry 4.0 technologies, as well as experience with UWB (Ultra Wideband) technology, which is essential for precise location tracking and communication.