Sunny Sangha
About Sunny Sangha
Sunny Sangha serves as the Director of Sales Enablement & Partnerships at Sinch, bringing over two decades of experience in sales and business development across various sectors. His previous roles include Business Development Director at IMImobile and Enterprise Account Director at Sinch, where he has successfully implemented strategies that significantly improved operational efficiencies and customer engagement.
Current Role at Sinch
Sunny Sangha serves as the Director of Sales Enablement & Partnerships at Sinch, a position he has held since 2023. In this role, he focuses on enhancing sales strategies and fostering partnerships to drive business growth. His experience in sales enablement allows him to implement effective training and development programs for sales teams, ensuring they are equipped to meet the demands of the market.
Previous Experience at Sinch
Prior to his current role, Sunny Sangha worked at Sinch as an Enterprise Account Director from 2020 to 2023. During this period, he was responsible for managing key enterprise accounts and driving revenue growth. His contributions included developing tailored solutions for clients and maintaining strong relationships to ensure customer satisfaction.
Background in Business Development
Sunny Sangha has a robust background in business development, having served as the Business Development Director for Strategic Accounts at IMImobile from 2020 to 2021. His role involved identifying and pursuing new business opportunities, as well as managing strategic client relationships to enhance service delivery and client engagement.
Educational Qualifications
Sunny Sangha studied at Nottingham Trent University, where he earned a Bachelor of Business Administration (B.B.A.) in 1999. He also holds a Higher National Diploma (HND) in Business and Finance from Birmingham City University, which he completed in 1998. His educational background provides a solid foundation for his career in sales and business development.
Achievements in Sales Management
Throughout his career, Sunny Sangha has achieved significant results in sales management. At Esendex, he implemented an SMS solution that reduced a client's outbound call volumes by 34,140 calls annually, leading to operational and financial savings. Additionally, he collaborated with a Big Six energy company to enhance their final debt payment collection from 4% to 19% through a multichannel digital strategy.