John Koetsier
About John Koetsier
John Koetsier serves as the VP of Insights at Singular and hosts the Growth Masterminds podcast, where he discusses growth strategies in the mobile advertising ecosystem. He has a diverse background in technology and media, with experience at various companies including TUNE, Business Insider, and Forbes.
Work at Singular
John Koetsier currently serves as the VP Insights at Singular, a position he has held since 2020. His role involves analyzing data and providing insights related to the mobile advertising ecosystem. Koetsier previously worked at Singular in the same capacity from 2018 to 2020, contributing to the company's understanding of market trends and performance metrics.
Education and Expertise
John Koetsier studied at Simon Fraser University, where he earned a Bachelor of Arts in English from 1990 to 1994. He furthered his education at The University of British Columbia, obtaining a Master's degree in Educational Technology from 2005 to 2010. His educational background supports his expertise in technology, media, and mobile advertising.
Background
Koetsier has a diverse professional background, having worked in various roles across multiple organizations. He was a Mobile Economist at TUNE from 2015 to 2018 and has contributed as a Senior Contributor at Forbes since 2016. His experience also includes leadership positions at VentureBeat and DIVERSECity, where he managed teams and developed products.
Achievements
John Koetsier published the Singular ROI Index 2024, showcasing his analytical capabilities in the mobile advertising sector. He has been recognized as one of Folio's top 100 'most innovative entrepreneurs and market shaker-uppers' in 2014, highlighting his influence in the media industry. Additionally, he hosts the Growth Masterminds podcast, where he discusses growth strategies and insights.
Contributions to Media and Technology
Throughout his career, John Koetsier has made significant contributions to media and technology. He has written extensively about the mobile ad ecosystem and served as a columnist for Inc. Magazine from 2017 to 2019. His advisory role at Infinite Retina since 2019 and his founding of the $SMRT creator coin on Rally.io demonstrate his engagement with emerging technologies and trends.