Lara Doel
About Lara Doel
Lara Doel is the Director of Product Marketing at Singular, where she has worked since 2022. She possesses a diverse skill set in journalism, writing, content management, and PR strategy, with extensive experience in product marketing and customer experience enhancement.
Current Role at Singular
Lara Doel serves as the Director of Product Marketing at Singular, a position she has held since 2022. In this role, she focuses on developing marketing strategies that enhance product positioning and drive project execution. Her leadership emphasizes creating a collaborative work environment that prioritizes value outcomes. Lara's expertise in product marketing is complemented by her strong understanding of customer experience.
Previous Experience at Graduway
Lara Doel has held multiple roles at Graduway, starting as a Marketing and Social Media Manager for three months in 2019. She later advanced to the position of Product Marketing Manager, where she worked for ten months from 2019 to 2020. In these roles, she contributed to marketing strategies and social media initiatives that supported the company's objectives.
Educational Background
Lara Doel studied at Reichman University, where she earned a Bachelor of Arts degree in Communications from 2007 to 2010. Additionally, she attended Yeshiva College, completing her high school education from 1991 to 2002. Her academic background provides a foundation for her diverse skill set in journalism, writing, and public relations.
Career History and Skills
Lara Doel has a diverse career history, beginning as a Junior Technical Writer at Broadlight from 2009 to 2010. She also worked as a Fraud Analyst at LivePerson for one year. Her experience includes roles in content writing and SEO at GlassesUSA.com - Optimax, as well as freelance marketing and administration assistance at flayvr. Lara specializes in combining storytelling with strategic thinking in product marketing.
Focus on Customer Experience
Lara Doel emphasizes the importance of understanding customer experience in her marketing strategies. She has extensive experience in overseeing email campaigns and social media strategies, which are critical for enhancing product positioning. Her approach to product marketing integrates customer insights to drive effective project execution.