Xiaoli He
About Xiaoli He
Xiaoli He serves as the Head of Sales for Greater China at Singular, where he has significantly expanded the team and developed successful sales strategies, leading to notable business growth. His extensive experience includes roles at AdColony, Opera Mediaworks, Baidu, and IBM, complemented by an MBA from the University of International Business and Economics.
Work at Singular
Xiaoli He currently serves as the Head of Sales for Greater China at Singular, a position held since 2021. In this role, she has led the expansion of the Singular China team from a single individual to a fully functional team. She has played a key role in developing unique sales strategies and an efficient service system, contributing to over 200% annual business growth. Under her leadership, Singular China received recognition as a 'Top Ten Global Service Provider' and 'Quality Service Provider' by prominent media outlets. She has also established significant partnerships with major companies, including Google China, Tencent, and TikTok, enhancing the company's market presence.
Previous Experience
Prior to her role at Singular, Xiaoli He held several positions in the technology and marketing sectors. She worked at AdColony as Senior Director of Sales from 2017 to 2020, and previously served as Sales Director at the same company from 2014 to 2016. Her experience also includes a five-year tenure as Business Development Director at Opera Software ASA from 2009 to 2014. Earlier in her career, she worked as a Product Marketing Manager at Baidu from 2005 to 2009 and as an Accounting Specialist at IBM for nearly a year in 2001. These roles have contributed to her extensive expertise in sales and marketing.
Education and Expertise
Xiaoli He holds a Master of Business Administration (MBA) from the University of International Business and Economics, where she studied from 2001 to 2003. She also earned a Bachelor's degree in International Business, Trade, and Commerce from Beijing Second Foreign Language Institute, attending from 1997 to 2001. Her educational background has equipped her with a strong foundation in economics and business management, which she applies in her current role.
Market Events Participation
Xiaoli He has led Singular's participation in major market events, significantly enhancing the company's market reputation. Notable events include the 2022 GGCC event during Chinajoy, the 2023 GGCC, the 2023 Chinajoy, and the 2023 GTC. Her involvement in these events has contributed to strengthening Singular's presence in the Greater China market.