Rajesh Yadav
About Rajesh Yadav
Rajesh Yadav is the GM of Marketing at SINTEX BAPL, specializing in media planning and brand visibility across various platforms. He has extensive experience in event planning, content management, and promotional activities.
Work at SINTEX BAPL
Rajesh Yadav serves as the General Manager of Marketing at SINTEX BAPL, a position he has held since 2022. In this role, he specializes in media planning across various platforms, including print, TV, radio, and digital. His focus is on strategically placing brands to maximize visibility. Yadav is also involved in managing content across multiple platforms, ensuring consistent brand messaging.
Previous Experience in Marketing
Before joining SINTEX BAPL, Rajesh Yadav worked at Ozone Overseas Pvt Ltd as the Brand Manager from 2012 to 2017. He later advanced to the role of GM-Brand & Marketing at the same company from 2017 to 2022. His earlier experience includes a position as Dy. Manager of Marketing at Somany Ceramics Ltd from 2001 to 2012, and as Associate Sales at Arcus Limited for 8 months in 2000.
Education and Expertise
Rajesh Yadav holds a Post Graduate Diploma in Business Management (PGDBM) from the Indian Institute of Advanced Management, where he studied Business, Management, Marketing, and Related Support Services from 1998 to 2000. He also earned a Bachelor of Science (BSc) degree in Bio Science from Maharshi Dayanand University, studying from 1995 to 1998. His educational background supports his extensive expertise in marketing and brand management.
Skills in Event Planning and BTL Activities
Rajesh Yadav has significant experience in planning and executing events, including exhibitions and corporate gatherings. He focuses on communication planning for visitors and engages in various below-the-line (BTL) activities, such as participating in local and regional fairs and expos. He organizes trade meets and get-togethers for dealers and distributors to enhance brand engagement.
Content Management and Digital Marketing
In his marketing roles, Rajesh Yadav has developed content calendars and creative content for digital media. He is skilled in planning keywords and managing pay-per-click (PPC) campaigns. His experience includes engaging agencies and internal creative teams to deliver effective communication designs and campaigns, contributing to enhanced outdoor and in-market brand visibility.