Marcelle Karp
About Marcelle Karp
Let's get to it: email me already. Strategic business leader with 15+ years of agency and in-house experience, editorial and content creator, a deep passion for digital communication, a strong sense of visual storytelling, and brand marketing acumen in highly matrixed organizations. Leading is second nature; listening is first. I'm that rare breed of storyteller with flare, an expert in branded and original content, and a creative strategist for agencies, brands, and platforms with an all inclusive analytics-driven brain. B2B, B2C. DTC, I've done it all, resourcefully, with a deftness in collaborating with internal teams, creative agencies and clients. The wide-ranging experience I bring—starting my own business with BUST; the myriad rebrands I've led at MSG, Fuse, and Lifetime; the groundbreaking breast cancer PSA's I've executed at BET; my work as a consultant for emerging lifestyle and sports brands (sometimes, pro bono); my imprint on the comedy world (I produced a monthly stand up show) and my voice as a writer in the books I've written, the essays I've penned and the blog I self-publish—allows me to be nimble with my skill set, passionate about the people, and an absolute champion of great content. There's more, there always is. Let's meet and unpack it all.