Alexandra Rossi Rashed
About Alexandra Rossi Rashed
Alexandra Rossi Rashed serves as the Vice President of Corporate and Digital Communications at SITA, where she has worked since 2018. She has extensive experience in marketing and communications, having held various leadership roles within SITA and other organizations over the past two decades.
Current Role at SITA
Alexandra Rossi Rashed serves as the Vice President of Corporate and Digital Communications at SITA. She has held this position since 2018, contributing to the company's communication strategies and digital initiatives. Her role encompasses overseeing corporate messaging and enhancing digital engagement within the organization. She operates from the Geneva Area, Switzerland.
Previous Positions at SITA
Prior to her current role, Alexandra held several key positions at SITA. She worked as the Global Marketing Director from 2017 to 2018 and as the Director of Global Channel Marketing from 2012 to 2017. Additionally, she served as the Director of Regional Marketing from 2006 to 2012. Her earlier roles include Head of Regional Marketing and Marketing Planning Manager, showcasing her extensive experience in marketing and communications within the company.
Education and Expertise
Alexandra studied at Brenau University (University of Georgia), where she earned a Bachelor of Arts in Public Relations, Advertising, and Applied Communication from 1992 to 1994. She furthered her education by obtaining a Master's degree in Business Administration from the same institution between 1994 and 1996. Her academic background supports her expertise in corporate communications and marketing.
Career Background
Before joining SITA, Alexandra worked at Equant as a Market Analyst from 1996 to 1998. She also held various marketing roles at SITA INC, including Senior Marketing Manager for Southern Europe, Middle East, and Africa from 2000 to 2001, and Director of Planning and Communications for EUMEA in 2001. Her diverse career path has equipped her with a broad understanding of marketing and communications across different regions.