Benoit Verbaere

Benoit Verbaere

Director, Business Development. Travel + Transportation. @ SITA

About Benoit Verbaere

Benoit Verbaere is a Director of Business Development in the Travel and Transportation sector, currently serving as the Director and co-founder of Zebra Bites in Nyon, Switzerland since 2019. He has extensive experience in innovation and business development, having worked with various organizations, including SITA and Orange Business Services, across multiple continents.

Work at SITA

Benoit Verbaere has held multiple roles at SITA, contributing to various aspects of the organization. He served as Innovation Program Manager from 2008 to 2010, where he led initiatives focused on innovation. He later took on the role of Product & Solution Innovation for the Asia Pacific region from 2010 to 2011. Verbaere was appointed as Portfolio Director for Cloud Platforms and Solutions from 2011 to 2016, where he focused on SaaS and ISV solutions. He then progressed to Director, Platform, Engineering and Development from 2016 to 2018, leading the platform engineering team with an emphasis on cloud development. Most recently, he has been working as Director, Business Development for Travel + Transportation since 2021.

Education and Expertise

Benoit Verbaere holds a Master of Science degree from Telecom Paris Tech, specializing in Software, Security, Networks, and Mobile Communications. He has furthered his education through various leadership programs at prestigious institutions, including EM Lyon, Cranfield, and Northwestern University's Kellogg School of Management. His studies at emlyon business school included an Intrapreneurship program, sponsored by Orange. Verbaere's educational background equips him with a strong foundation in both technical and managerial disciplines, enhancing his capabilities in business development and innovation.

Background

Benoit Verbaere has a diverse professional background, having worked across three continents. He began his career as a Network Engineer at SITA Equant in 2000. He has held various positions at Orange Business Services, including Service Creation Manager and Senior Product Manager, before transitioning to SITA. His experience includes managing an innovation team in Singapore, where he collaborated with clients throughout the Asia Pacific region. This global exposure has contributed to his comprehensive understanding of international markets and technology trends.

Achievements

Throughout his career, Benoit Verbaere has made significant contributions to the organizations he has worked with. At SITA, he has been instrumental in leading the platform engineering team since its inception as an innovation program in 2008. His role in business development has involved directing efforts in cloud platforms and solutions, as well as focusing on travel and transportation sectors. In addition to his corporate roles, he actively advises a technology startup and engages in mentoring, demonstrating his commitment to fostering talent and innovation in the industry.

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