Cheryl May Tan
About Cheryl May Tan
Cheryl May Tan is an Associate Solution Engineer at SITA, specializing in product demonstrations and customer engagement. She has a diverse background in customer service and IT support, with previous roles at organizations such as Standard Chartered Bank and UNIQLO.
Current Role at SITA
Cheryl May Tan serves as an Associate, Solution Engineer at SITA, focusing on product demonstrations and customer engagement. She has been in this role since 2023, working in a hybrid capacity. In her position, she showcases biometrics-enabled, 'equipment-light' check-in passenger and baggage processing technologies at trade shows both locally and internationally. Additionally, she supports sales and business development by conducting product demonstrations and training sessions, while also addressing customer pain points and identifying collaboration opportunities.
Previous Experience
Cheryl has a diverse professional background. She worked at Standard Chartered Bank as a Specialist in IT Service Support from 2014 to 2019. Prior to that, she was a Service Staff member at UNIQLO for eight months in 2014. Following her time at the bank, she served as a Student Receptionist at Embry-Riddle Aeronautical University for seven months in 2019. She also worked at The Brewerkz Company as Service Staff from 2019 to 2021, and held a role as a Relief Teacher at the Ministry of Education, Singapore, in 2010.
Education and Expertise
Cheryl holds a Bachelor of Social Sciences in Geography from the National University of Singapore, which she completed from 2010 to 2014. She furthered her education at Embry-Riddle Aeronautical University, earning a Bachelor of Science in Aviation/Airway Management and Operations from 2019 to 2022. Her educational background equips her with a strong foundation in both social sciences and aviation management, enhancing her capabilities in her current role.
Customer Experience Management
In her role at SITA, Cheryl manages the Customer Experience Center (CEC) in Singapore. She oversees customer visits and engagement, ensuring a positive experience for all stakeholders. She organizes and hosts bi-weekly 'lunch and learn' sessions to discuss technical topics and soft skills, fostering a culture of continuous learning. Additionally, she creates marketing materials for the CEC and collaborates with branding and digital communications teams to design internal and external websites.
Technical Skills and Tools
Cheryl utilizes PowerBI for sales and market data presentation and visualization, contributing to the creation of the 2024 pipeline. Her technical skills enable her to effectively analyze and present data, supporting informed decision-making within her team. She is also involved in organizing staff welfare, corporate social responsibility (CSR), celebratory, and sports events throughout the year, demonstrating her commitment to team engagement and morale.