Christelle Laverriere
About Christelle Laverriere
Christelle Laverriere is the Head of Content Strategy at SITA, a position she has held since 2019. She has a diverse educational background in psychology, marketing, and economics, and has accumulated extensive experience in marketing communications across various companies in France and Switzerland.
Current Role at SITA
Christelle Laverriere serves as the Head of Content Strategy at SITA, a position she has held since 2019. Based in the Geneva Area, Switzerland, she is responsible for overseeing the development and implementation of content strategies that align with the company's objectives. Her role involves collaborating with various teams to ensure that content effectively communicates SITA's value propositions and engages its target audience.
Previous Experience at SITA
Prior to her current role, Christelle Laverriere worked at SITA in multiple capacities. She was a Senior Marketing Communication Manager - Sector Market from 2007 to 2012, where she focused on market-specific communication strategies. Following this, she served as a Research Expert in Market Insight from 2012 to 2019, contributing to the company's understanding of market trends and customer needs.
Education and Academic Background
Christelle Laverriere has a diverse educational background. She studied Psychology at the University of Geneva, earning her Bachelor's degree from 2013 to 2017. Additionally, she obtained a Master's degree in Marketing Services from Ecole de Management de Lyon in 1998, and another Master's degree in Economics from Université Grenoble Alpes in 1995. She also studied Business International at Arizona State University, achieving a CESS in 1996.
Career History in Marketing and Communications
Before joining SITA, Christelle Laverriere held various positions in marketing and communications. She worked at Verizon Business as a GEO Marketing Communications Manager from 2000 to 2006. Earlier in her career, she was involved in operational marketing at Cegetel for a brief period in 1998 and served as a Business Consultant at Siticom from 1998 to 2000.