Eunice Lee
About Eunice Lee
Eunice Lee serves as the Head of Marketing & Integrated Communications at SITA FOR AIRCRAFT, bringing over 16 years of experience in marketing and business development within the Telco and IT industries. She has a strong background in integrated marketing strategies and has held various roles at notable companies such as Singtel, Nokia, and Motorola Solutions.
Current Role at SITA
Eunice Lee serves as the Head of Marketing & Integrated Communications at SITA FOR AIRCRAFT since 2015. In this role, she oversees marketing strategies and integrated communications for the organization, focusing on enhancing brand visibility and customer engagement within the aviation sector. Her responsibilities include demand generation marketing and product and solutions marketing, leveraging her extensive experience in the field.
Previous Experience in Marketing
Eunice Lee has over 16 years of experience in marketing and business development across the telecommunications and IT industries. She worked at Singtel as a Product Manager for Wireless Broadband & Integrated Products from 2003 to 2006 and later served as a Business Development Manager in the same company. Her tenure at Nokia included roles as a Go-to-Market Program Manager and Senior Services Marketing Manager, where she managed marketing initiatives across Greater China. Additionally, she worked at Motorola Solutions as Channel Program & Marketing from 2013 to 2015.
Educational Background
Eunice Lee studied at INSEAD, focusing on Strategy in the Age of Digital Disruption, where she achieved a Management qualification. She also attended RMIT University, further enhancing her knowledge and skills in marketing and business strategies. Her education has contributed to her ability to develop effective marketing solutions in a rapidly changing digital landscape.
Skills and Expertise
Eunice Lee possesses a diverse skill set that includes integrated marketing, project and program management, and partner rewards program management. She specializes in both above-the-line and below-the-line marketing strategies, as well as digital and social media marketing. Her expertise extends to strategic planning and channel marketing, particularly with Value-Added Distributors and Resellers. She is recognized for her ability to translate customer insights into actionable business opportunities.
International Experience
Eunice Lee has acquired over three years of on-ground living experience in China through various job postings. This exposure has provided her with valuable insights into the regional market dynamics and customer preferences, enhancing her marketing strategies and approaches. Her international experience complements her extensive background in the telecommunications and IT sectors.