Gabriella Licari

Gabriella Licari

Senior Manager, Strategy & Innovation @ SITA

About Gabriella Licari

Gabriella Licari is a Senior Manager of Strategy & Innovation at SITA, with a diverse background in corporate strategy and marketing across various industries. She has held positions at Frontify AG, Beiersdorf, Shiseido, Monitor Deloitte, and the World Economic Forum, and holds advanced degrees from HEC Paris and Universität St. Gallen.

Current Role at SITA

Gabriella Licari serves as the Senior Manager of Strategy & Innovation at SITA, a position she has held since 2020. Based in Geneva, Switzerland, she focuses on developing strategic initiatives that drive innovation within the organization. Her role involves collaborating with various stakeholders to enhance SITA's service offerings in the aviation and travel industries.

Previous Experience at Frontify AG

Prior to her current position, Gabriella Licari worked at Frontify AG as a Strategic Accounts Manager from 2017 to 2018. During her tenure in the Sankt Gallen Area, Switzerland, she was responsible for managing key client relationships and contributing to the company's strategic growth initiatives.

Professional Background at Monitor Deloitte

Gabriella Licari was employed at Monitor Deloitte (formerly Monitor Group) as an Engagement Manager from 2012 to 2017. In this role, she provided strategic consulting services, focusing on client engagement and project management in the Zürich Area, Switzerland. Her experience at Monitor Deloitte contributed to her expertise in strategy development.

Educational Qualifications

Gabriella Licari holds a Master of Arts (M.A.) in Strategy and International Management from Universität St. Gallen-Hochschule für Wirtschafts-, Rechts- und Sozialwissenschaften, which she completed from 2010 to 2012. Additionally, she earned a Master of Science (MSc) in Business Administration and Management from HEC Paris, where she studied from 2008 to 2012. Her educational background has equipped her with a solid foundation in strategic management.

Internship Experience

Gabriella Licari gained valuable experience through internships at notable companies. She worked as an intern in Corporate Strategy at Beiersdorf in 2012 for 11 months in Hamburg, Germany. Additionally, she interned in Strategic Marketing at Shiseido in 2010 for 11 months in the Greater New York City Area. These roles provided her with insights into corporate strategy and marketing practices.

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