Georges Touma
About Georges Touma
Georges Touma serves as the Business Development Manager for Airports at SITA, a position he has held since 2017 in Beirut, Lebanon. He has extensive experience in client relationship management and sales strategy development across various regions.
Work at SITA
Georges Touma has been serving as the Business Development Manager for Airports at SITA since 2017. His role involves developing sales strategies tailored for a diverse geographical region that includes North Africa, the Horn of Africa, the Levant, Qatar, and Turkey. He is responsible for promoting SITA's products and services specifically designed for airports, airlines, and ground handlers. Prior to this position, he worked as a Senior Solution Designer at SITA from 2010 to 2017, where he focused on issue resolution and crisis management as well as managing client relationships to ensure customer satisfaction.
Education and Expertise
Georges Touma's educational background includes a Bachelor of Engineering in Telecommunications and Networks from Ecole Supérieure des Ingénieurs de Beyrouth (ESIB - USJ), which he completed from 1999 to 2004. He furthered his education by obtaining a Master's in Business Administration with a focus on International Business/Trade/Commerce from IAE de Paris between 2012 and 2014. Additionally, he achieved both the French and Lebanese baccalaureate from Notre Dame de Jamhour, completing his studies there from 1985 to 1999.
Background
Before joining SITA, Georges Touma held several positions at NavLink, an AT&T Affiliated Company. He worked as a Technical Support Engineer from 2005 to 2007 and later as a CF-NOC L2 Team Leader from 2007 to 2009. He also served as a Solution Architect for a brief period in 2009. His experience in these roles contributed to his technical expertise and understanding of client needs in the telecommunications sector.
Crisis Management and Client Relations
In his current role at SITA, Georges Touma plays a key part in issue resolution and crisis management as needed. He actively manages client relationships, ensuring that customer satisfaction is prioritized. His ability to communicate competitive actions within assigned accounts to the marketing team further enhances SITA's strategic positioning in the market.