Helen Blenkiron (Dip M)
About Helen Blenkiron (Dip M)
Helen Blenkiron is a Marketing Communications Manager at SITA, where she has worked since 2019. With extensive experience in strategic marketing roles at Canon (UK) and Cisilion, she focuses on digital transformation initiatives for airlines and airports.
Work at SITA
Helen Blenkiron has served as the Marketing Communications Manager at SITA since 2019. In this role, she plays a crucial part in driving digital transformation initiatives for airlines and airports through strategic marketing efforts. She is responsible for marketing SITA's Communications and Data Exchange portfolio, which encompasses advanced technologies such as SD-WAN, IoT, 5G, Open APIs, and cloud-based solutions. Her work involves developing go-to-market strategies that position these offerings for business growth and translating complex business messages into effective marketing communications for SITA's global customer base.
Previous Experience at Canon (UK)
Helen Blenkiron held multiple positions at Canon (UK) over an eight-year period. She began her tenure as a Channel Marketing Specialist from 2004 to 2007, followed by a role as Strategic Marketing Manager from 2007 to 2011. Subsequently, she worked as the European Marketing Manager from 2011 to 2015, and concluded her time at Canon as the Commercial Business Development Manager from 2015 to 2019. Her diverse roles contributed to her expertise in marketing and business development within the technology sector.
Education and Expertise
Helen Blenkiron has a solid educational background in marketing and management. She studied at the Chartered Institute of Marketing, where she earned a Post Graduate Diploma (DipM) from 2000 to 2003. Additionally, she completed the ITIL V.3 Services Lifecycle Management Foundation course. Earlier in her education, she achieved a National Diploma in Travel & Tourism from East Surrey College. This academic foundation supports her extensive experience in marketing communications and strategic marketing.
Background in Marketing Management
Helen Blenkiron has over 15 years of experience in marketing management, with a focus on the technology and communications sectors. Before her role at SITA, she worked at Cisilion as a Marketing Manager from 2002 to 2004. Her career at Canon (UK) spanned various roles that enhanced her skills in strategic marketing and business development. This diverse background equips her with the knowledge and expertise to lead marketing initiatives effectively.