Ina Pfiffer
About Ina Pfiffer
Ina Pfiffer is a Senior Finance Manager specializing in Cash and Credit Control at SITA, where she has worked since 2012 in Singapore. With extensive experience in finance roles at Shell, she has contributed to credit management strategies and led various financial projects throughout her career.
Work at SITA
Ina Pfiffer has been serving as the Senior Finance Manager (Cash & Credit Control) at SITA since 2012. In this role, she oversees cash and credit management processes, ensuring efficient collection and risk assessment. Her responsibilities include coordinating credit and cash visits to customers, supervising a team of finance professionals, and engaging with the Sales Force to optimize revenue. Ina has played a key role in aligning cash collection strategies with corporate credit policies, contributing to the overall financial health of the organization.
Previous Experience at Shell
Before joining SITA, Ina Pfiffer held various positions at Shell from 1996 to 2011. Her roles included Accounts Receivable Analyst, Cash Collection Supervisor, and Global Demand & Change Project Lead. She also worked as a Global Business Finance Analyst in London and as a Latin America Credit Controller. Throughout her tenure, she contributed to financial reporting and project management, including the design of cash dashboards and the implementation of the Dunning Pilot in the Asia Pacific region.
Education and Expertise
Ina Pfiffer studied Economics at Universidade Federal do Rio de Janeiro, earning her Bachelor’s degree from 1992 to 1998. She also pursued an MBA in Management at Pontifícia Universidade Católica do Rio de Janeiro in 2006. Her educational background provides a strong foundation for her expertise in finance, credit control, and cash management, which she has applied throughout her career in various roles.
Achievements in Financial Management
Throughout her career, Ina Pfiffer has achieved significant milestones in financial management. She has designed and implemented reports that include key credit and financial indicators for managerial purposes. Ina led the rollout of the Dunning Pilot in the Asia Pacific region, which was later adopted globally. Her efforts in coordinating credit assessments and ensuring data integrity in Accounts Receivable have contributed to improved collection processes.
Leadership and Team Coordination
In her current role at SITA, Ina Pfiffer supervises a team that includes one Credit Manager and three Cash Analysts located in different regions. She coordinates their efforts to ensure accurate billing and timely collections. Her leadership skills are evident in her ability to engage with various stakeholders, including sales teams, to review settlement terms and enhance revenue generation.