Kamel Achrafie

Kamel Achrafie

Director Sales & Relationship Management Ame @ SITA

About Kamel Achrafie

Kamel Achrafie serves as the Director of Sales & Relationship Management for SITA in Canada, where he has worked since 2005. He has a background in Business Administration from the Lebanese American University and has prior experience in sales management at Total in Lebanon.

Work at SITA

Kamel Achrafie has served as the Director of Sales & Relationship Management for the Americas at SITA since 2005. In this role, he engages with sales support, delivery, and operations resources throughout the opportunity and contract lifecycle. His focus is on innovative IT solutions tailored to the air transport industry, which includes enhancing passenger experience, airport security, and border controls. Achrafie ensures that project or product-specific governance models align with overall account-level governance, facilitating effective management of client relationships.

Education and Expertise

Kamel Achrafie earned a Bachelor’s Degree in Business Administration and Management from the Lebanese American University, where he studied from 1991 to 1995. His academic background provides a foundation for his extensive experience in sales and relationship management within the air transport sector. Achrafie's expertise includes developing account strategies that drive sales and managing complex relationships with various stakeholders, including government entities and aviation sectors.

Background

Before joining SITA, Kamel Achrafie worked at Total as a Diversification Development Sales Manager from 1996 to 2004 in Lebanon. During his eight years at Total, he was responsible for creating and implementing account strategies aimed at driving sales across the business. This experience contributed to his skill set in managing client relationships and understanding market dynamics within the aviation and IT sectors.

Achievements

Throughout his career, Kamel Achrafie has developed extensive experience in managing relationships with key stakeholders, including government entities, airports, airlines, and the civil aviation sector in Canada. His role at SITA has positioned him to influence the integration of innovative IT solutions in the air transport industry, contributing to advancements in passenger experience and security measures.

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