Karl Martin
About Karl Martin
Karl Martin serves as the Commercial Director for Airline Business Management and Head of Contract Management for the Asia Pacific region at SITA. He has extensive experience in commercial management within the airline industry, having worked with SITA in various roles since 1997.
Current Role at SITA
Karl Martin serves as the Commercial Director for Airline Business Management and Head of Contract Management for the Asia Pacific region at SITA. He has held this position since 2021, contributing to the strategic direction and operational management of airline business initiatives. His role involves overseeing contract management processes and ensuring alignment with business objectives in the Asia Pacific market.
Previous Experience at SITA
Karl Martin has extensive experience at SITA, having worked in various capacities since 1997. He started as an Assistant Accountant/Billing Manager for the Asia Pacific region, a role he held until 2004. He then progressed to Senior Commercial Manager for Airline Business Management from 2014 to 2022, before assuming his current position. His tenure at SITA spans over 17 years, showcasing his deep understanding of the airline industry.
Education and Qualifications
Karl Martin completed his Higher School Certificate at Caringbah High School from 1985 to 1989. He then pursued an Associate Diploma in Business with a focus on Accounting at TAFE New South Wales from 1990 to 1995. Later, he earned a Bachelor of Business in Accounting and Finance from Charles Sturt University between 2012 and 2014. His educational background supports his professional roles in finance and commercial management.
Professional Background
Karl Martin's professional background is rooted in the airline and business management sectors. His career began in accounting roles, transitioning into commercial management within SITA. Over the years, he has developed expertise in contract management and business strategy, particularly in the Asia Pacific region. His roles have equipped him with a comprehensive understanding of the operational and financial aspects of airline management.