Khaled Elayyan
About Khaled Elayyan
Khaled Elayyan serves as the Head of Customer Growth at SITA, where he is part of the Borders Global Leadership Team. He has extensive experience in sales and business development within the public and private sectors, particularly in border control and national security, and has worked in over 35 countries.
Current Role at SITA
Khaled Elayyan serves as the Head of Customer Growth at SITA, specifically within the SITA AT BORDERS Global Leadership Team. He has held this position since 2022 and is based in Dubai, United Arab Emirates. In this role, he focuses on driving customer growth strategies and enhancing the overall customer experience in the aviation and border control sectors.
Previous Experience at SITA
Elayyan has a long history with SITA, having worked in various capacities from 2007 to 2022. His roles included Sales Specialist, Business Development Manager, and Director of Sales & Solutions Specialist. He has accumulated extensive experience in government and security solutions across the Middle East, India, and Africa, contributing to initiatives in border control and passenger flow facilitation.
Experience at IDEMIA
Before his current role, Elayyan worked at IDEMIA as a Sales Specialist Lead and Business Development Director for Public Security & Identity in the Middle East and Africa. His tenure lasted from 2018 to 2019, during which he was involved in border control and passenger flow initiatives in Abu Dhabi and Dubai.
Education and Certifications
Elayyan holds a Bachelor of Science in Electronics & Communications Engineering from Al Ahliyya Amman University. He has pursued further education, obtaining postgraduate qualifications in Information & Communications Technology from Coventry University. Additionally, he has completed several certifications, including Digital Transformation from the University of Virginia Darden School of Business and COVID-19 Contact Tracing from Johns Hopkins Bloomberg School of Public Health.
Expertise in Digital Transformation
Khaled Elayyan has extensive expertise in digital transformation, particularly in the context of border control and customer experience. He utilizes advanced technologies such as biometrics, AI, and data analytics to enhance passenger flow and maintain national security. His work includes implementing innovative identity assurance and risk assessment systems globally.