Liz Robinson
About Liz Robinson
Liz Robinson is a Corporate Communications Manager specializing in business transformation and organizational change at SITA, where she has worked since 1998. She has extensive experience in employee communications, project management, and stakeholder engagement, having previously held roles at Procter & Gamble and other organizations.
Current Role at SITA
Liz Robinson serves as the Corporate Communications Manager for Business Transformation and Organisational Change at SITA. She has held this position since 1998, contributing to the company's strategic communication efforts for over 26 years. In her role, she leads global communications for a Portfolio Transformation programme that affects approximately 4,500 employees. Robinson provides communications counsel and ghostwriting services for the Senior Leadership Team, ensuring that messaging aligns with organizational goals.
Previous Experience at Procter & Gamble
Before joining SITA, Liz Robinson worked at Procter & Gamble as an Executive Project Assistant from 1996 to 1998. During her tenure, she was involved in the Customer Transformation Project, where she designed and implemented a company ideation platform. This included identifying and testing both functional and non-functional requirements, as well as managing the platform's launch and promotion.
Education and Qualifications
Liz Robinson has pursued extensive education in health communication and marketing. She studied at NEBOSH, achieving a Diploma in Occupational Safety and Health from 2004 to 2006. Additionally, she earned a CIM Diploma in Professional Marketing from the Chartered Institute of Marketing, studying from 2013 to 2016. Her educational background supports her expertise in corporate communications and organizational change.
Employee Communications Strategy Development
In her current role, Liz Robinson has developed and implemented an employee communications strategy to support organizational change programs. This strategy has influenced senior stakeholder engagement and led to the establishment of a network of change champions within the organization. She has also played a key role in creating timely communications regarding significant events such as the Covid pandemic and Brexit.
Intranet Design and Implementation
Liz Robinson has been instrumental in designing and implementing a new company intranet at SITA. She utilized her expertise in the Akumina content management system, which is built on SharePoint. This project aimed to enhance internal communication and provide employees with a more effective platform for information sharing.