Marica Attorresi
About Marica Attorresi
Marica Attorresi serves as the Head of Marketing for SITA in the Middle East and Africa, bringing extensive experience in marketing communications across various industries, including aviation and technology. Her career includes significant roles at Ryanair and Etihad Airways, where she developed a strong background in brand strategy and global communications.
Current Role at SITA
Marica Attorresi serves as the Head of Marketing for the Middle East and Africa (MEA) region at SITA, a position she has held since 2022. Based in Dubai, she is responsible for leading marketing strategies and initiatives that align with the company's objectives in this diverse and dynamic market. Her role involves managing integrated communication strategies across various platforms, including advertising, digital marketing, and events.
Previous Experience at SITA
Prior to her current role, Marica Attorresi worked at SITA in various capacities. She served as Senior Manager Marketing from 2019 to 2021 and later as Marketing Team Lead from 2021 to 2022, both in Dubai. During her tenure, she focused on enhancing brand visibility and driving marketing initiatives that supported the company's growth in the region.
Career Background in Aviation
Marica Attorresi has extensive experience in the aviation industry, having worked at Etihad Airways in multiple roles, including Regional Marketing Manager for the US, ISC & North Asia, and Senior Manager Marketing Partnerships. Her career at Etihad spanned from 2007 to 2018, where she developed marketing strategies and managed tourism partnerships. She also held a position at Ryanair as Media & Advertising Manager from 2004 to 2007, contributing to the airline's marketing efforts.
Educational Qualifications
Marica Attorresi has a solid educational background in marketing and management. She studied at Rathmines Senior College in Dublin, earning an Advanced Marketing Diploma. Additionally, she completed a Project Management Professional certification at the Project Management Institute. She furthered her education with a specialization in Digital Marketing from the University of Illinois at Urbana-Champaign and studied Management of Fashion & Luxury Companies at Università Bocconi.
Expertise in Marketing Communications
Marica Attorresi possesses expertise in managing marketing communications across various industries, including aviation, technology, and luxury products. She is skilled in developing brand strategies and global communication programs, demonstrating the ability to translate business goals into effective marketing initiatives. Her proficiency in managing teams across multiple markets and her multilingual capabilities enhance her effectiveness in diverse business environments.