Mark Tyler
About Mark Tyler
Mark Tyler serves as the Head of SITA Business Consulting, focusing on process improvement in the aviation industry through technology and analytics. He has extensive experience in marketing and customer intelligence, having held various leadership roles in companies such as Vodafone and Sydney Airport Corporation.
Current Role at SITA
Mark Tyler serves as the Head of SITA Business Consulting, a position he has held since 2015. In this role, he focuses on driving process improvement within the aviation industry through technology, strategy, research, and analytics. His leadership aims to enhance operational efficiency and deliver value to clients globally.
Previous Experience in the Aviation Sector
Prior to his current role, Mark Tyler worked at Sydney Airport Corporation Limited as the Manager of Customer Intelligence and Analytics from 2011 to 2014. He was responsible for leveraging data to improve customer experiences and operational strategies at one of Australia's busiest airports.
Career Background in Marketing and Business Leadership
Mark Tyler has extensive experience in marketing and business leadership roles. He held various positions at Vodafone Pty Ltd, including National Channels Marketing Manager and Loyalty and Retention Marketing Manager, from 1999 to 2005. He also worked at Hutchison 3G as Head of Segmentation, Insights, Research, and Analytics in 2008.
Education and Professional Development
Mark Tyler completed his Master of Business Administration (MBA) at Macquarie University - Graduate School of Business from 1999 to 2002. He also participated in The Airport Management Professional Accreditation Program, achieving the International Airport Professional designation from 2020 to 2022.
Management Style and Approach
Mark Tyler employs a team-oriented and culture-based management style. He emphasizes collaboration and balance in creating a success-oriented business environment. His approach is informed by a holistic, scientific, and pragmatic view of the airport and airline industries.