Muhammad Cassim
About Muhammad Cassim
Muhammad Cassim is a Sales and Account Manager with extensive experience in the air cargo industry. He has held various roles at notable companies, including Emirates and Singapore Airlines, and advocates for digitalization in the sector.
Work at SITA
Muhammad Cassim has been employed at SITA as a Sales and Account Manager since 2018. In this role, he is responsible for managing client accounts and driving sales initiatives within the organization. His focus includes advocating for digitalization in the cargo industry and implementing market solutions. Cassim's experience allows him to handle multiple tasks effectively while contributing to change management efforts within the air cargo sector.
Previous Experience in the Cargo Industry
Before joining SITA, Muhammad Cassim held several positions in the cargo and airline sectors. He worked at Emirates as the Cargo Sales Manager for Southern Africa from 2006 to 2018, where he developed expertise in market trends and solutions. Prior to that, he served as a Regional Sales Executive at Singapore Airlines from 2003 to 2006. His career began at International SOS as a Call Centre Team Leader from 1999 to 2000.
Education and Expertise
Muhammad Cassim studied at Natal Computer College, where he earned a National Diploma in Travel and Tourism from 1995 to 1996. He also attended Centenary Secondary, achieving a High School Diploma from 1990 to 1994. Later, he pursued further education at IMM Graduate School, focusing on Business, Management, Marketing, and Related Support Services, completing his studies from 2016 to 2022. This educational background supports his expertise in sales and account management.
Skills and Leadership
Muhammad Cassim possesses strong organizational and planning skills, enabling him to prioritize tasks effectively. He demonstrates excellent leadership abilities, particularly in diffusing challenging situations with composure. Cassim influences C-Level management and stakeholders through confidence and persistence, and he collaborates regularly with teams to drive innovative concepts and changes within the industry.
Career Aspirations
Currently, Muhammad Cassim seeks to leverage his extensive industry expertise and customer-centric approach in a Sales Manager or Account Manager role. His goal is to continue contributing to the air cargo industry by advocating for digital solutions and enhancing customer relationships through effective sales strategies.