Patricia Zani
About Patricia Zani
Patricia Zani is the Head of Brand at SITA, where she has worked since 2023. She has extensive experience in brand management, having held various roles at organizations such as Reach for Change and Bonava.
Current Role at SITA
Patricia Zani serves as the Head of Brand at SITA, a position she has held since 2023. Based in Barcelona, Catalonia, Spain, she operates in a hybrid work environment. In this role, she focuses on enhancing the company's brand presence and aligning brand strategies with organizational goals.
Previous Experience in Brand Management
Before joining SITA, Patricia Zani held various roles in brand management. She worked at Bonava as Global Brand Manager from 2019 to 2023, where she contributed to brand strategy and execution. Prior to that, she was Global Brand Manager and Marketing Manager at Reach for Change from 2015 to 2019, where she played a crucial role in improving organizational performance through strategic brand management.
Early Career and Project Management
Patricia began her career at Saatchi & Saatchi as a Planner intern in 2011. She then worked at Essen International AB as Brand Strategist and Agency Manager from 2011 to 2015. Additionally, she was a Project Manager at Star PR Group for nine months in 2010-2011, where she coordinated with cross-functional teams to launch new services and features.
Educational Background
Patricia Zani studied at Stockholm School of Economics, where she earned a Bachelor of Science in Marketing from 2008 to 2011. She also attended Stockholm University, where she studied Psychology and completed a course in 2006. Her educational background supports her expertise in brand management and consumer behavior.
Entrepreneurial Ventures
In addition to her corporate roles, Patricia co-founded Open Act Sweden in 2018, where she remained involved until 2023. This venture reflects her commitment to innovative brand strategies and her passion for researching emerging consumer trends.