Samantha Ross
About Samantha Ross
Samantha Ross serves as the Head of Portfolio Innovation at SITA, where she leads a team of ten experts and drives the adoption of advanced technologies. With a strong background in sales, marketing, and consulting, she has held various roles in the technology and life sciences sectors over the past three decades.
Current Role at SITA
Samantha Ross serves as the Head of Portfolio Innovation at SITA, a position she has held since 2019. In this role, she manages a team of 10 product and technology experts. She is responsible for collaborating with Portfolio VPs, Engineering, Sales, Finance, Customers, Start-ups, and Industry Associations. Ross has led the introduction of design thinking, lean, and agile practices to enhance innovation within the organization. Additionally, she has been involved in testing and adopting advanced technologies such as Blockchain, AI, Computer Vision, IoT, Biometrics, Digital Twin, and Mobility to develop cost-efficient solutions.
Previous Experience at SITA
Prior to her current role, Samantha Ross held several positions at SITA. She worked as the Head of Sales Growth Learning & Development from 2014 to 2019, and previously served as the Director of Product Marketing and Communications from 2006 to 2012. Additionally, she was the Head of Marketing & Sales EMEA from 2000 to 2006. Her extensive experience at SITA spans nearly two decades, during which she contributed to various strategic initiatives and marketing efforts.
Educational Background
Samantha Ross has a strong educational background in business and international relations. She earned a Master of Business Administration (M.B.A.) in Finance & Marketing from Webster University, studying from 2002 to 2006. Prior to that, she obtained a Master's degree in International Relations from the Geneva Graduate Institute, where she studied from 1994 to 1998. Additionally, she completed the SITA 2006 Transform Program at IMD in 2004. Ross also holds a certification in Brief Coaching Approach from Solution Surfers, achieved between 2011 and 2012.
Career History
Samantha Ross has a diverse career history, beginning with her role as a Pre-clinical Assistant at Merck Life Science from 1993 to 1996. She then worked as a Supply Chain Analyst at Japan Tobacco International from 1996 to 1998. Following that, she served as a Competitive Intelligence Senior Analyst at Business Research Group for three months in 1999 and as a Business Consultant at Arthur Andersen Business Consulting from 1999 to 2000. Her varied experiences have contributed to her expertise in portfolio innovation and strategic development.
Personal Interests and Activities
Outside of her professional career, Samantha Ross has a passion for yoga, which she has practiced for over seven years and has shared by teaching it. She enjoys meditative walks in the forest to clear her mind and recharge her energy. Additionally, Ross has a keen interest in music and is actively developing her singing voice, participating in public performances.