Sandro Hofer
About Sandro Hofer
Sandro Hofer serves as the Head of Crisis and Transformation Communications at SITA in Geneva, Switzerland, a position he has held since 2020. With extensive experience in communications and marketing, he has worked for notable companies such as Panalpina and Burson-Marsteller, and he describes himself as a 'story architect' and 'creative mind.'
Work at SITA
Sandro Hofer has been serving as the Head of Crisis and Transformation Communications at SITA since 2020. In this role, he is responsible for managing communications during crises and overseeing transformation initiatives within the organization. His position is based in Geneva, Switzerland, where he has contributed to SITA's strategic communication efforts for four years.
Education and Expertise
Sandro Hofer holds a Bachelor's Degree in Media and Communications Sciences from the Université de Fribourg/Universität Freiburg, which he completed from 1995 to 1998. He furthered his education at the Swiss Public Relations Institute (SPRI), where he earned the PR Professional with Swiss Federal Diploma and PR Professional Diploma from 1998 to 1999. His educational background supports his extensive experience in communications and marketing.
Background
Sandro Hofer has a diverse cultural background, with connections to Brazil and London/Wimbledon. He began his career in communications in 1998 and has worked in various roles across multiple organizations. His early education included grammar school with a focus on economics and law at Wirtschaftsgymnasium, Bern-Neufeld, and Deutsche Schule London.
Professional Experience
Sandro Hofer has a rich professional history in communications, having worked in various capacities at notable organizations. He was a Senior Healthcare Consultant at Burson-Marsteller Switzerland from 2002 to 2009, and served as Head of Corporate Communications at IWC Schaffhausen for eight months in 2009-2010. He also held several roles at Panalpina, including Corporate Media Relations Manager and Corporate Lead Content and Brand, from 2011 to 2020.
Achievements in Communications
Sandro Hofer describes himself as a 'story architect' and 'creative mind,' emphasizing his focus on narrative and creativity in communications. He has engaged in ghostwriting and blogging as hobbies, showcasing his commitment to storytelling. His extensive experience in the field of communications and marketing since 1998 highlights his professional dedication and expertise.