Alyssa M.
About Alyssa M.
Alyssa M. is a Search Engine Marketing Specialist with extensive experience in digital marketing and campaign management. She has worked for various companies, including Silver Connect Web Design and PurpleBug, Inc., and currently manages digital campaigns for SiteMinder, focusing on the hospitality sector.
Current Role at SiteMinder
Alyssa M. serves as a Search Engine Marketing Specialist at SiteMinder, a position she has held since 2021. In this role, she manages digital campaigns for a portfolio of 2,000-3,000 properties within the hotels, accommodation, and tourism industry. Her responsibilities include conducting strategic daily and weekly trends forecasting and competitor analyses to enhance campaign effectiveness. Alyssa provides regular updates and weekly reports directly to the VP for Strategic Growth Operations, ensuring alignment with the company's strategic goals.
Previous Experience in Digital Marketing
Before joining SiteMinder, Alyssa worked at PurpleBug, Inc as a Digital Marketing Specialist - Ads Manager from 2020 to 2021. Prior to that, she was employed at Silver Connect Web Design as a Digital Marketing Project Manager - SEO Specialist from 2019 to 2020. In her role at Silver Connect, she was responsible for property system onboarding and global support in SEM ad hoc tasks, contributing to the overall digital marketing strategy.
Educational Background
Alyssa holds a Bachelor of Science in Business Administration with a major in Marketing from St. Louis University - Baguio City, which she completed from 2015 to 2018. Additionally, she studied Accountancy at the same university from 2011 to 2013. Furthering her education, she participated in the Erasmus+ Programme and completed a massive open online course (MOOC) in Entrepreneurship for All from 2017 to 2018.
Strategic Initiatives and Campaign Management
In her current role, Alyssa serves as the META Head for TripAdvisor, where she oversees strategic initiatives and campaign management. This position involves coordinating various marketing efforts to optimize performance and drive engagement across digital platforms. Her expertise in managing extensive digital campaigns is essential for achieving targeted outcomes in the competitive tourism and hospitality sectors.