Aurélie Cornu
About Aurélie Cornu
Aurélie Cornu is the Global Marketing Director at SiteMinder, where she has worked since 2022. She has a strong background in marketing and communications, with previous roles at BNP Paribas, Arkema, and Lighthouse, among others.
Work at SiteMinder
Aurélie Cornu currently serves as the Global Marketing Director at SiteMinder, a position she has held since 2022. In this role, she manages a team of 10 marketers to implement a cross-functional go-to-market strategy across various regions, including Mexico, the US, Canada, the UK, France, Italy, Spain, Portugal, Germany, Thailand, and Indonesia. Her responsibilities include leading field and event teams as part of the demand generation efforts for SiteMinder and its subsidiary, Little Hotelier.
Previous Experience in Marketing
Aurélie Cornu has held several significant marketing roles prior to her current position. She worked at BNP Paribas as a Financial and Marketing Executive from 2001 to 2003 in the Paris Area, France. Following that, she served as the External Communications Manager at Arkema from 2005 to 2008, also in the Paris Area. In London, she held the position of Global Marketing Director at DerbySoft from 2016 to 2017 and then at Lighthouse from 2017 to 2022. Additionally, she worked as the Regional Marketing Manager for EMEA at SiteMinder from 2014 to 2016.
Education and Expertise
Aurélie Cornu has a strong educational background in marketing and commerce. She studied at IUT Rene Descartes - Paris V, where she earned an Associate's Degree in Marketing and Commerce from 2001 to 2003. She then obtained a Bachelor's Degree in Marketing and Commerce from NEGOCIA - Centre international de formation à la vente et à la négociation commerciale from 2005 to 2007. Additionally, she achieved a Master’s Degree in Marketing and Communications from PPA Business School in 2008. Aurélie also studied International Marketing at the Berkeley Extension from 2003 to 2005.
SaaS Marketing Experience
Aurélie Cornu has extensive experience in deploying marketing strategies specifically for SaaS businesses and marketing automation platforms. Her expertise includes working with tools such as Marketo, Hubspot, and Pardot. This background equips her with the skills necessary to effectively lead marketing initiatives in a rapidly evolving digital landscape.