Carmen N. O'brien
About Carmen N. O'brien
Carmen N. O'Brien is the Sr. Global Director of Strategic Accounts at SiteMinder, overseeing a team of 25 Regional Leaders across multiple regions. She has extensive experience in sales and business development, having held various leadership roles at SiteMinder and other companies.
Current Role at SiteMinder
Carmen N. O'Brien serves as the Sr. Global Director of Strategic Accounts, focusing on Channel Sales and Enterprise at SiteMinder. She has held this position since 2022 in Munich, Bavaria, Germany. In this role, she oversees a team of 25 Regional Leaders across EMEA, AMERS, and APAC. Her responsibilities include achieving Annual Recurring Revenue (ARR), new business, and retention targets for the Global Strategic Account portfolio.
Previous Positions at SiteMinder
Carmen has held multiple roles at SiteMinder prior to her current position. She worked as a Sales Executive for the DACH region from 2013 to 2014 in London, United Kingdom. Later, she served as the Business Development & Partnerships Manager for EMEA from 2014 to 2016, and as Account Director for EMEA from 2018 to 2019, both in Munich Area, Germany. Additionally, she was the Regional Director Enterprise for EMEA from 2019 to 2021 and the Global Director of the Reseller Network from 2021 to 2022, successfully integrating the Reseller and Enterprise departments into a new joint business unit.
Education and Qualifications
Carmen N. O'Brien has a diverse educational background. She studied at Heinrich-Heine-Gymnasium München, where she achieved her Abitur/A-Levels from 2002 to 2011. She also holds a Bachelor of Science (B.Sc.) in Psychology from The Open University, completed between 2013 and 2019. Additionally, she earned an Executive MBA from Quantic School of Business and Technology from 2020 to 2022. Carmen has also pursued training in cognitive behavioral therapy, hypnotherapy, and NLP at TAG Academy London from 2014 to 2015.
Career History and Experience
Before her tenure at SiteMinder, Carmen worked at Optimizely as an Account Executive for the DACH region from 2017 to 2018 in Munich Area, Germany. She also held a position as Team Lead for Global Projects & Business Development at SLASH.DIGITAL from 2016 to 2017. Earlier in her career, she worked as a Receptionist at Palmers Lodges in London from 2011 to 2012. Her diverse experiences have contributed to her expertise in sales and business development.