Dean Elphick
About Dean Elphick
Dean Elphick is a Senior Content Marketing Specialist at SiteMinder, where he focuses on brand-building projects and storytelling. He has a background in content writing and editing, with previous roles at Coles and Fashion Industry Broadcast, and holds a Bachelor's Degree in Creative Arts from the University of Wollongong.
Current Role as Senior Content Marketing Specialist
Dean Elphick serves as a Senior Content Marketing Specialist at SiteMinder, a position he has held since 2021. In this role, he focuses on brand-building projects that emphasize storytelling and customer personas. He is involved in executing demand generation campaigns, collaborating across various functions to enhance marketing strategies. His expertise in content marketing is complemented by his understanding of SEO and content conversion strategies, which he integrates into his work to drive engagement and results.
Previous Experience at SiteMinder
Dean Elphick previously worked at SiteMinder from 2016 to 2021, initially as a Junior Content Writer for two years before advancing to a Content Writer role for three years. During his tenure, he contributed to various content initiatives, honing his skills in content creation and marketing strategies. His experience at SiteMinder provided him with a solid foundation in the hospitality technology sector, where he developed a deep understanding of customer engagement and brand storytelling.
Background in Content Creation
Before joining SiteMinder, Dean Elphick gained experience in content creation through various roles. He worked as a Content Editor at Fashion Industry Broadcast for 11 months in 2015-2016, where he managed editorial content. He also contributed as a writer for Writer's Edit during the same period. His background in these roles has shaped his approach to content marketing, emphasizing creativity and narrative.
Education and Academic Qualifications
Dean Elphick completed his Higher School Certificate at Moss Vale High School from 2005 to 2010. He then pursued a Bachelor's Degree in Creative Arts at the University of Wollongong, graduating in 2014. His academic background in creative arts has influenced his writing style and content marketing strategies, allowing him to blend creativity with effective marketing techniques.
Interests and Personal Influences
Dean Elphick has a deep passion for music and film, which significantly influences his creative writing and content marketing approach. He enjoys outdoor activities such as hiking, skiing, and playing football. These interests not only provide him with inspiration but also contribute to his overall creative process, allowing him to draw from diverse experiences in his professional work.