Greg Cambridge
About Greg Cambridge
Greg Cambridge is the Director of Digital Strategy at SiteMinder, where he focuses on conversion optimization and enhancing user experience through data insights. He has extensive experience in digital marketing, having previously worked at QBE Insurance and Games Workshop, and holds a Diploma of Digital Marketing from CIM.
Current Role at SiteMinder
Greg Cambridge serves as the Director of Digital Strategy at SiteMinder, a position he has held since 2017. In this role, he leads the conversion optimization strategy, focusing on continuous improvement through data insights and testing results. He has implemented a multilingual digital strategy for SiteMinder's websites, including siteminder.com and littlehotelier.com, to enhance global reach and increase conversions. Additionally, he has project managed significant website improvements, such as a brand redesign and the integration of web chat functionality.
Previous Experience in Digital Marketing
Prior to his current role, Greg Cambridge held various positions in digital marketing. He worked at QBE Insurance as Web Manager from 2008 to 2017, where he managed web operations for nine years. Before that, he was employed at Games Workshop as Web Coordinator and Digital Media Manager for five years, from 2002 to 2007. He also had a brief tenure as an eBusiness Analyst at MBF (now BUPA) in 2007 for ten months.
Education and Professional Development
Greg Cambridge studied at the University of Sydney and later pursued further education at CIM | The Chartered Institute of Marketing. He completed a Diploma of Digital Marketing from 2012 to 2013, enhancing his expertise in digital marketing strategies and practices.
Expertise in Digital Strategy
Greg Cambridge specializes in driving high-quality, converting traffic through various digital marketing channels, including international search marketing, display advertising, social media, and content marketing. He analyzes customer journeys to enhance user experience and add value at each touchpoint in an omnichannel environment, ensuring effective engagement with target audiences.